Amazon CPM Ad Reporting Down

Amazon CPM Ad Reporting Down

Amazon CPM Ad Reporting Down

Amazon CPM Ad Reporting Down

If you are currently experiencing a problem with Amazon CPM Ad reporting in your Amazon Associates account, you are not alone.  The problem appears to be widespread.  Users (including me) began experiencing what appeared to be a sharp decline in reported impressions (not just fills) around March 22nd.  As of this writing, Amazon CPM Ad Reporting is indicating 0 impressions and $0 earnings for the day.

What you should do

If you are seeing a decline in your Amazon CPM Ad earnings, the most important thing to know is DO NOT TRY TO FIX IT!  It’s a common mistake, if you don’t know the problem is only with reporting, to think there is something wrong with your site or with your search engine results.  I came very close to going down that path, but found when investigating Webmaster Tools, that there was absolutely nothing wrong with my search ranking, impressions, and position – the problem is only with Amazon Reporting.

Some users are now seeing a message to that effect on the reporting page (see the screenshot above).  But even if you aren’t the best thing you can do is wait.  Amazon has an excellent track record with fixing reporting numbers after the fact.  The numbers should go back to being correct within a few days.

Update – March 29, 2016

Things are slowly getting back to normal.with the Amazon CPM Reporting. I have numbers showing up over the past three days or so, but they seem to be still updating. Getting some stats for today even.

I am have been in this vertical for many years. I designed and implemented one of the largest ad serving network infrastructures which still exists today – and I can imagine the enormity of the problem they were dealing with. And although it took a few days, simply keeping ads running and not losing any data, or even losing minimal reporting data – and I have no reason the think they have lost any – means that the engineers, dbas, the developers – everyone who worked on addressing this crisis did an outstanding job. If you’re thinking that this wasn’t such a huge crisis – that’s what I mean. It would have to have been, and if it didn’t show, they deserve a lot of credit?

Update 2 – April 1, 2016

Sometime today the banner went back up apologizing for the problem with reporting.  While reports have not been a zero like they were previously, they have been lagging behind for most of the week.  We’ll have to wait and see how this pans out.  Right now, there is no comment from Amazon in the forums or otherwise as to how long it will be before the problem is resolved – just the acknowledgement.

  • I’m experiencing the exact same issue and have had the same error pop up in my dashboard too. It’s consoling to know that the problem isn’t isolated but widespread – but I do hope they will fix the issue soon. An Amazon staff member also promised to look into a compensation of revenue as well to make up for lost impressions. 🙂 Pretty good support team working hard to fix the problem.

    • This has happened to a lesser extent before – and it’s not that they don’t have the data – it’s just not being reported. So they do (or at least did!) end up catching up in the past. As far as I can tell, every other aspect of the ad serving network is working properly, including the receiving of the requests and the fills. In fact, this is anecdotal, but it seems that they may be a little bit short on inventory because of publishers temporarily pulling the ads. I’ve noticed… again, just anecdotally, that they seem to be filling nearly 100% of my ad inventory right now.

      I have no doubt that they will work out the reporting piece, so I have no problem serving as many ads as I can fill!

      Hey thanks for stopping in and commenting. Every little bit of information helps. I appreciate what you had to contribute. I’ll update the article if I here anything/see anything new. As of right now, everything is the same. If you notice anything different and you have a moment, please stop by and let us know. Thanks!

      • Thanks for the response! I appreciate the clarification, as I’m new to using Amazon CPM ads (which I must say are overall pretty good! No more rummaging around dodgy ad networks anymore!)

        My experienced the impression disappearances (at least on the dashboard) on the exact same day as you, and have the exact same error message too. So I’m pretty sure it’s on their end. The tech guy said as much too. However, it’s been almost 3 days (or maybe 2?) since the reports have updated properly. Right now mine reads ZERO impressions with ZERO revenue for the last few days LOL. Are you still experiencing the server glitch on your end?

        • Yes, I am experiencing the same problem now. In fact, show 3 full days with 0 requests and 0 impressions. In fact, I think I mentioned impressions earlier when I meant to say requests. The reports don’t even show any requests which, of course, is wrong. And on a typical day, I have over 20k requests.

    • Oh… I don’t know if I made the point I meant to make in my last reply… If you leave the ads there, you shouldn’t see any lost impressions when the reporting is done. The impressions are happening, they have them logged, and they will catch up with reporting eventually. At least that’s what should happen. You never really have to worry about them getting the reporting right, as long as you don’t mind being a little patient for it to correct.

  • Things are slowly getting back to normal.with the Amazon CPM Reporting. I have numbers showing up over the past three days or so, but they seem to be still updating. Getting some stats for today even.

    I am have been in this vertical (I designed and implemented one of the largest ad serving network infrastructures which still exists today – and I can imagine the enourmity of the problem.they were dealing with. And although it took a few days, simply keeping ads running and not losing any data, or even losing minimal reporting data ( I have no reason the think they have lost any), means that the engineers, dbas, the developers – everyone who worked on addressing this crisis did an outstanding job. If you’re thinking that this wasn’t such a huge crisis – that’s what I mean. It would have to have been, and if it didn’t show, they deserve a lot of credit!

  • As of today, the banner is back up on the Amazon Associates page saying that they are having problems with reporting. Daily numbers are not exactly at 0, but they have been lagging behind for most of the week.

  • Once again, Amazon CPM Reporting is returning to normal. In fact, I would say that as of right now, it is working correctly.

  • It seems that Amazon CPM reporting is getting flaky again. Not completely down, but delayed by several hours, up to a day.

  • My reporting has been down for the last 4 days. Have notified them and they say they are on it. Anyone else? I know this article is from 3 months ago…how about you, Michael?

    • Eric, sorry for the delay. I just checked report (it’s Monday now) and mine seems to be fine. But when there is a problem, it is often for a sub-population of affiliates. It usually lasts for a few days (in fits and starts). When it comes back, the numbers look low at first, but you’ll notice that they usually keep revising after the fact until they look normal again. If you have any problems or questions, let me know and I will help you in any way I can.

      • Yeah it’s all back up today. By the time I got back online it looked like pretty much all the missing data had showed up. Everything looks good. Thanks for the reply, Michael.